Contact
+92 300-9457097
+92 301-8000218
+92 301-8000714
Our story
Welcome to Jathol and Sons, a family-owned business rooted in tradition, hard work, and a passion for natural, health-conscious products.
The story of our business began with Noor Elahi Jathol, a visionary who believed in the timeless value of pure and wholesome foods. With a strong connection to nature and an understanding of the benefits of traditional products, Noor Elahi started our journey, with a focus on producing high-quality jaggery.
Joined by his sons, Osama Elahi Jathol and Ahmad Elahi Jathol, the family expanded the business, modernizing operations while preserving the core values Noor Elahi instilled in them. Together, we are proud to bring Jathol and Sons Gurr, our signature product, to homes and businesses, providing an all-natural sweetener that supports a healthy lifestyle.
Our mission is simple: to offer premium-quality jaggery that stays true to our roots, produced using ethical and sustainable methods. As a family, we are deeply committed to upholding the integrity of our products and sharing the benefits of jaggery with health-conscious consumers across the globe.
At Jathol and Sons, every batch of jaggery carries with it our family’s dedication, love for tradition, and a promise of quality you can trust.
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Philosophy
At Jathol and Sons, our philosophy is built on three fundamental pillars: tradition, purity, and sustainability.
We believe in honoring the time-tested methods of producing jaggery, passed down through generations. Our production process reflects the values of our founder, Noor Elahi Jathol, who emphasized the importance of crafting products that are not only delicious but also beneficial for health. By blending traditional techniques with modern advancements, we ensure that the natural goodness of jaggery remains intact in every batch.
Purity lies at the heart of everything we do. We are committed to producing jaggery that is free from chemicals and artificial additives, offering a natural alternative that supports the well-being of our customers. Each piece of our jaggery is a symbol of our dedication to creating wholesome, unrefined products that nourish the body and soul.
Finally, sustainability is key to our philosophy. From sourcing sugarcane grown using environmentally friendly practices to ensuring minimal waste during production, we are mindful of our responsibility to the planet. We believe that true success lies in nurturing the land, supporting local farmers, and giving back to the communities we serve.
At Jathol and Sons, our philosophy is a reflection of our family’s values—ensuring that each product we create embodies the same care, quality, and integrity that has been the foundation of our business for generations.
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